Coffee flavoured Coke to Nokia N-Gage: This Swedish museum is celebrating the art of failed businesses

If you are planning a Sweden trip anytime soon, there is an additional itinerary you need to check in. It’s Samuel West’s ‘Museum of Failure’. It is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.

On June 7, West, a collector and self-described innovation researcher, debuted 51 failed products in a museum exhibition in the Swedish city of Helsingborg, all in the name of honouring the creative process.
Visitors get to acquaint themselves with familiar names like Betamax and Blockbuster, and perhaps meet lesser-known flops - Twitter Peek – all of which West has collected over last decade.
The exhibition is located in downtown Helsingborg, Sweden. It is only a short walk from the train station and the ferries from Denmark. The exhibition is presented in both Swedish and English.

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Here are some samples from the Museum of Failure