‘Cool Dad’ Anil Kapoor becomes the new face for Spotify India
- It will introduce its first TV ad featuring Bollywood stars.
- Spotify India’s first national TV campaign in India features a deadly combo —
Anil Kapoorand Ishaan Khattar.
Global digital music service Spotify which swept the Indian market with dirt cheap subscription, is now making a bigger play. It will introduce its first TV ad featuring Bollywood stars.
Anil Kapoor along Ishaan Khattar will feature in the ad films and stills. “In this campaign, Anil Kapoor makes a cool dad, who even in his 60s, is as young and energetic as a 20 year old. Ishaan as the son, is India’s new generation – full of energy and optimism,” said Rajdeepak Das, Managing Director India.
In spite of the many challenges Spotify faced in India like court cases with Saregama, it is marketing its services aggressively.
“The new campaign reinforces how seamlessly Spotify fits into their lives through availability of 50 million tracks, including the latest and most popular, access to 3 billion plus editorially, algorithmic and user-curated playlists, said Amarjit Batra, Managing Director - India, Spotify.
The world’s largest music platform promising to provide an uninterrupted experience, based on the vast music library and the option to play tracks anytime, anywhere.
According to Spotify, the campaign features four TVCs in Hindi, Telugu, and Marathi, and are being aired on popular GEC, movies and English cluster channels, in addition to a few regional channels.
There are also creative activations across online and social media platforms, to amplify the digital conversations, including interactive digital engagements that feature Kapoor and Khattar, and other artists and influencers on Twitter, Instagram and Facebook.
“The youth in India often deals with the pressures of judgement, individuality, social norms, and more; in this chaos, music acts as a companion,” said Rajdeepak Das, Managing Director India and Leo Burnett, Chief Creative Officer South Asia.
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