Carlos Vazquez tapped into the growing community of crypto traders when expanding his services on Fiverr: Searches for "crypto whitepaper," "crypto logo," and "crypto promotion" increased by 248%, 185%, and 174% respectively, between October 2021 and March 2022, according to Fiverr.
Vazquez was originally a marketing expert but transitioned into crypto-specific marketing in 2020 to tap the growing number of crypto traders, he said. Last year, he booked $37,000 in sales, which Insider verified with documentation.
Vazquez provides two types of services: One is building back-end systems for businesses that want to start collecting cryptocurrency as payment. The second is marketing crypto coins as the product itself.
The latter service, which makes up more of his business, requires Vazquez to create crypto-specific marketing funnels to bring traders to coins he's hired to tout.
To become a provider in the space, Vazquez said one of the most important steps is learning about coding and blockchain technologies.
"Not many people know how to deploy a token or deploy a contract," he said. "If you understand how these contracts work, how these blockchain contracts work, that's something that's needed right now."
Additionally, he emphasized the importance of familiarizing yourself with crypto communities and building trust.
"You have to know what your customers want," he said. "Because if you don't, your marketing campaigns are not going to reach them."