The world’s most valuable luxury brand is launching a video game with NFTs

• Louis Vuitton’s smartphone game ‘Louis: The Game’ will release on Android and iOS devices next week.
• It will feature Louis Vuitton’s mascot Vivienne, and players will have to go through a quest-filled journey about the brand’s history.
• The game will also reportedly feature embedded NFTs.

The world’s most valuable luxury brand, Louis Vuitton — estimated to be worth $47.2 billion — is launching a video game embedded with non-fungible tokens (NFTs).
The game, called ‘Louis: The Game’, is a first-person story quest. And, the main character is the luxury brand’s mascot Vivienne, a wooden doll who ventures out on a journey across the company’s history.



The hype behind NFTs saw a whopping $2.5 billion in sales volume during the first six months of 2021. Whether or not Louis Vuitton’s NFTs will be valuable or not is a question that is yet to be answered, but it may pique the interest of digital savvy and younger customers.
The French brand is no stranger to crypto or blockchain technology. It has been using digital certificates to authenticate its products. Each certificate shows the raw materials used in a product, where it was manufactured, and where the product was ultimately bought.

Louis Vuitton’s latest experiment, Louis: The Game, will hit the shelves on August 4 on both Android and iOS.

Louis Vuitton’s NFT game will at least be pretty

Vivienne, embellished in the iconic Louis Vuitton flower design, will lead the quests, according to a report by Austrian publication Kurier.

As Vivienne progresses through the game by completing various quests — each of which unfolds one part of the brand’s history — users will be able to pick up collectible items in the form of NFTs.
The gameplay seems quite generic with the focus more on the visuals that will portray the brand’s history. It’s not confirmed if the game will be available globally or only in select regions.

This is not the first time that Louis Vuitton’s has come out with a video game

This isn’t Louis Vuitton’s first foray into games. Back in 2019, Louis Vuitton launched a video game on its website to showcase its creative director Virgil Abloh’s FW2019 runway collection. It’s an endless runner game where players collect Louis Vuitton-themed tokens as they jump over obstacles — like Subway Surfer or Temple Run.

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Lightning, the protagonist of Final Fantasy XIII, was featured in Louis Vuitton’s Spring-Summer 2016 collection. The brand also partnered with Riot Games to launch a capsule collection for League of Legends — players could buy limited edition skins for their characters.


This time, the NFT game is in commemoration of Louis Vuitton's 200th birthday. The brand also has a documentary planned on Apple TV called Looking for Louis, and other events for later this year.

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