Tom Brady's NFT platform partners with DraftKings and Lionsgate to offer sports and entertainment-themed digital collectibles
- Tom Brady's
NFTplatform, Autograph, is partnering with DraftKingsand Lionsgateto offer thematic digital collectibles.
- The platform will launch this summer.
- Autograph is launching exclusive deals with Tiger Woods, Derek Jeter, and
Naomi Osaka, among others.
Autograph, the NFT platform co-founded by NFL quarterback
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Los Angeles-based Autograph is also launching exclusive deals with Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk who will all be joining the company's advisory board.NFTs are digital representations of any form of artwork tied to a blockchain, typically on ethereum. Each NFT has a signature that can be verified in the public ledger and cannot be duplicated or edited.
When people buy NFTs, they gain the rights to the unique token on the blockchain, not the artworks themselves. But the fact that the information on a blockchain is next to impossible to alter makes NFTs appealing."We are honored to partner with these powerful icons and marquee businesses, DraftKings and Lionsgate," said Richard Rosenblatt, co-founder and co-chairman of Autograph. "As the nascent NFT market continues to develop, we are fortunate to enlist these leading partners with additional luminaries to be announced in the near future." Apart from Brady, other celebrities such as Lindsay Lohan and Katy Perry have launched their own tokens, as well as prominent figures including Twitter's Jack Dorsey.
NFTs have soared in popularity this year. Sales volume of tokens reached $2.5 billion in the first half of 2021, according to analytics firm DappRadar.
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