Daniel Pink Recommends These 5 Books To Improve Your Thinking
They are:
1. "Influence: Science and Practice"
Cialdini has done more to advance the scholarship of persuasion than anyone in the world. This book is his classic. You need to read it. Seriously. Go get it now.
2. "Made to Stick: Why Some Ideas Survive and Others Die"
The Heath brothers are worthy successors to Cialdini. Their first book, which came out in 2007, is a gem. It will teach you how to create messages that stick, through the principles of simplicity, unexpectedness, credibility, emotions, and stories.
3. "Switch: How to Change Things When Change Is Hard"
Three years after Made to Stick the Heath brothers came out with another book that's equally good. This one is about change - which they'll tell you depends on the emotional elephant and the rational rider working in concert. (Trust me - it makes sense.)
4. "Mindless Eating: Why We Eat More Than We Think"
The opposite of clarity is murkiness. And murkiness's close cousin is mindlessness - the state of being unaware. Wansink shows you mindlessness allows us to fall prey to hidden persuaders that make us overeat without even knowing it.
5. "Nudge: Improving Decisions About Health, Wealth, and Happiness"
Two professors harvest the field of behavioral economics to reveal how altering "choice architecture" can nudge people to make better decisions about their lives.
I'll have more to say about "To Sell Is Human" shortly.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
- India not benefiting from democratic dividend; young have a Kohli mentality, says Raghuram Rajan
- Indo-Gangetic Plains, home to half the Indian population, to soon become hotspot of extreme climate events: study
- 7 Vegetables you shouldn’t peel before eating to get the most nutrients
- Gut check: 10 High-fiber foods to add to your diet to support digestive balance
- 10 Foods that can harm Your bone and joint health
- 6 Lesser-known places to visit near Mussoorie