Dyson’s 2018 Pure Cool air purifier has a better shot at convincing skeptics than before
Prasid BanerjeeAug 9, 2018, 01.07 PM
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Ever since James Dyson’s first bagless vacuum cleaner, his company has had one goal for the products it makes. That’s to achieve what the company internally calls the “clear bin moment”.
But while that was doable for vacuum cleaners, it’s more difficult to do with
That clear bin moment is even more difficult for markets like
Mason also agreed that India is a new beast to tame, given the unnaturally high levels of
Most air purifiers struggle with Delhi’s pollution. It’s not that they can’t improve air quality indoors, but they never really bring them to WHO’s recommended levels. That’s because the products are originally designed for markets that aren’t as used to pollution.
That, in turn, makes it even more difficult to achieve the “clear bin” moment. Dyson is not only selling to a sceptical market, its products are also not actually designed for India, yet.
Mason said his company has been accumulating a lot of data in the months since it entered India and trying to tweak things as fast as possible. And that is why the new Pure Cool 2018 air purifier takes a step towards achieving the clear bin moment.
A step forward
Since the general outdoor AQI is better during the monsoons, Dyson’s air purifier has shown much better results this time around. However, it’s far from being put to the real test just yet. That said, the changes Dyson made this time are small, but significant.
They’re quite clearly designed to build trust towards the product. To make the purifier’s functioning more noticeable to the public.
For instance, with more sensitive sensors, the Purifier kicks into high gear much faster than the last variant. This is important because you will see the purifier kick into high gear whenever your maid’s sweeping the floor, or someone’s cooking in the kitchen and so on. That doesn’t necessarily mean it cleans faster, but it’s something you’ll certainly notice more easily.
Next, a screen has been added to purifier itself, which shows real time changes in AQI. There’s a graph that keeps changing as the air quality in your room varies. This is the default screen, and you can use the remote or the app, to change to NO2 readings, VOC levels and more.
Again, these don’t necessarily prove that the air purifier makes tangible difference, but the mere fact that it shows these readings in real time can go a long way in convincing some sceptics.
Starting at nearly ₹ 37,000, the Dyson Pure Cool 2018 is certainly still a niche product. But in that niche market, it’s likely to convince a few more people this time around.