E-commerce is finally disrupting the $300 billion health and personal care industry

Advertisement

bii health personal care sales1 2

BI Intelligence

Advertisement

At $300 billion a year in sales, health and personal care is the second-largest retail category in the US behind groceries. However, like the grocery industry, e-commerce has yet to really disrupt the American drug store.

But more consumers are beginning to shop online for products that they'd typically go to a drug store to purchase. About 36 million US consumers shopped online for health and beauty products in the spring of 2014, up from 20 million consumers in spring 2010.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

In a new in-depth report, BI Intelligence looks at why the health and personal care business has proved so challenging to e-commerce companies - from consumer reluctance to complicated and expensive logistics - and what new strategies e-commerce startups and big-name retailers and brands are pursuing to push more health and personal care sales online, including the increasing prevalence of recurring subscription services for these products.

Purchase the full report>>

Advertisement

Here are some of the key findings explored in the report:

In full, the report:

Purchase the full report>>

THE HEALTH AND PERSONAL CARE E-COMMERCE REPORT $695.00

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.