The good, the bad and the really ugly about e-commerce firm's last mile delivery dash this festive season!

Everything is fair in love and war and this is surely war but at the cost of rules and regulations. Online marketplaces have been flouting traffic rules in Delhi-NCR in a bid to deliver goods in a speedy manner and outpace their rivals.

If they cannot delivery goods in mini-trucks, trucks and vans as they have a stipulated time to ply on Delhi-NCR roads, they have chosen to take Plan B.

They are now delivering goods in registered private cars. Be it hatchback or a sedan, all they need is a spacious boot.

“E-commerce firms are demanding such cars from us (transporters) and stuffing goods to their maximum limit and sending them to desired location,” said one of the transporters, on the condition of anonymity.

Without revealing the name of the company, he said: “We are ready to dispatch their goods in our cars as long as they (e-Commerce firms) pay us well.”

They (e-Commerce) are ready to pay what transporters are demanding, according to him.

E-tailers like Amazon claim that they have exceeded their expectations during festive season sale period that too without any technical glitches.

India's biggest e-tailer Flipkart is also not behind in the race and claimed that it sold about 10 lakh products in the first 10 hours of its Big Billion Days sale period, while Snapdeal announced that its revenue increased by 17 times during the sale offer.

These online marketplaces are under extreme pressure to deliver ordered goods in time that they can’t even wait for the ‘no-entry’ time during which commercial vehicles.

Is Delhi Police reading this?

As per rules, Sedans, Hatchbacks and SUVs are not supposed to carry goods and in case they do, they would be penalized and driving license of the driver will be confiscated.

(Image: Indiatimes)