A billboard you might have missed in ‘Zack Snyder’s Justice League’ has a double meaning for fans

A billboard you might have missed in ‘Zack Snyder’s Justice League’ has a double meaning for fans
Bruce Wayne picks up Barry Allen about 90 minutes into "Zack Snyder's Justice League."HBO Max
  • Warning: There are spoilers ahead for "Zack Snyder's Justice League."
  • 94 minutes into the movie, a billboard with the words, "You are not alone," can be seen.
  • The sign is a tribute, call to action, and nod to the fans who helped bring the film to life.

One hour and 34 minutes into "Zack Snyder's Justice League," Bruce Wayne (Ben Affleck) peels off toward Central City's International Airport with Barry Allen (Ezra Miller) in tow.

His Mercedes drives by a billboard with the words, "You are not alone."

A billboard you might have missed in ‘Zack Snyder’s Justice League’ has a double meaning for fans
The AFSP billboard can be seen as Bruce Wayne drives off with Barry Allen.HBO Max
If you're a Snyder fan, the moment may have made you emotional to see on screen.
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The ad for the American Foundation for Suicide Prevention (AFSP) isn't just a call to action, but it holds a deeper meaning to the fans who helped bring Snyder's vision to life over the past three years.

If you missed the moment, or weren't sure of its significance in the film, here's what you should know.

It's not just a call to action, but a nod and thank you to the fans

A billboard you might have missed in ‘Zack Snyder’s Justice League’ has a double meaning for fans
Zack Snyder on the set of "Justice League."HBO Max
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Director Zack Snyder and his producing partner and wife, Deborah Snyder, stepped down from "Justice League" in 2017 following the death of their daughter, Autumn, by suicide.

Since then, the Snyders have become big proponents of mental health, supporting the AFSP. Fans backing the "Snyder Cut" have raised over $500,000 for the organization and continue to raise more even after the film's release.
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In addition to serving as another tribute to Autumn (the entire film is dedicated to Autumn), the billboard serves as an acknowledgment of the fans who helped bring the movie to the screen.

What it means to the #ReleasetheSnyderCut community: This was what getting the film made was all about

A billboard you might have missed in ‘Zack Snyder’s Justice League’ has a double meaning for fans
Zack Snyder is seen on set with Henry Cavill, Gal Gadot, and Jason Momoa.HBO Max

"We did billboards and now there's a billboard in the film for AFSP," actor and longtime #ReleasetheSnyderCut member Will Rowlands told Insider, saying the sight of the sign in the film took him by surprise.

Designed by Chris Dawson, the #ReleaseTheSnyderCut community raised funds to rent a Times Square billboard to promote the unfinished film during 2019's New York Comic Con.
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Since 2017, the #ReleasetheSnyderCut campaign designed and rented billboards and even a plane to fly over 2019's San Diego Comic-Con to raise awareness for Snyder's version of the film while simultaneously donating to the AFSP.

Ultimately, their relentless spirit helped convince WarnerMedia and HBO Max to greenlight Snyder's four-hour film, which was announced in May 2020.

A billboard you might have missed in ‘Zack Snyder’s Justice League’ has a double meaning for fans
The #ReleaseTheSnyderCut billboards seen in Times Square during 2019's NYCC featured a rotating group of images.@B_Dub3/Twitter
"It was kind of like a mirror, you know, mirroring what we had done," Rowlands said of the billboard in "Zack Snyder's Justice League."
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"We're now in that universe," he added.

Cole and Nana of "The Nerd Queens," two members of the #ReleasetheSnyderCut campaign, told Insider in a separate call that they both cried when they saw the billboard in the final film.

"It was such a nice touch. I was so excited to see that," said Cole.
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The two longtime friends knew Snyder himself had a small cameo in the film in advance, but they had no idea about the AFSP billboard that would wind up in the movie.

"For all of us that took part in this, it was more than a movie in so many ways," said Nana. "Being able to see it on its own, just the idea that it's there, that you can now go and see it [in the film], that itself was a very emotional moment." Snyder's "Justice League" ends on a cliff-hanger, warranting a sequel. The villain, Darkseid, is preparing an armada to take over Earth as Wayne has a premonition of a dark future where Superman has succumbed to the anti-life equation and is now playing for the bad guys.
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A billboard you might have missed in ‘Zack Snyder’s Justice League’ has a double meaning for fans
Darkseid is ready to take over Earth.HBO Max

Since the film's release, WarnerMedia Studios CEO Ann Sarnoff has said they have no plans to release any future sequels to the movie saying the "Snyder Cut" is "the completion of his trilogy."

Nana told Insider via a subsequent email that Sarnoff's response has only made them "want to push harder for the SnyderVerse to be restored."

Nana and Cole will continue to raise funds for the AFSP next month through a virtual event, Justice Con 2021, along with their event founder, Wonder Meg.
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The three-day event, taking place on YouTube from April 16 through 18, will bring together fans with Snyder and his producing partner and wife, Deborah Snyder, Ray Fisher, Ray Porter, and more to discuss the film at length, host workshops, and celebrate cosplay. You will be able to watch it here.

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