Half of the 10 highest paid YouTubers are gamers, and its proof of the video game industry's influence on pop culture
- Half of the 10 highest earning YouTubers recently listed by Forbes play video games for an audience of millions.
- YouTube's most popular gamers earn more than $10 million a year from a combination of advertisements, sponsorships, and public appearances.
- Video games have become an important cultural touchstone for the online age, and a common denominator for online communities that include people from around the world.
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Video games are big business on YouTube, drawing in millions of viewers who are eager to watch their favorite games and participate in YouTube's active creator communities.The reach of YouTube's top gamers is unquestionable - Felix "PewDiePie" Kjellberg recently became the first solo creator to reach 100 million subscribers and the vast majority of his videos are focused on gaming. Other YouTubers like Mark "Markiplier" Fischbach and Daniel "DanTDM" Middleton are making over $10 million a year and boast more than 20 million subscribers. According to Forbes, five of the top 10 highest earning YouTubers create videos focused on gaming.Advertisement
Video games have become essential touchstones in an increasingly online culture, bringing huge communities together through shared interactive experiences. Creators use popular games like "Minecraft" and "Grand Theft Auto" as a stage for entertainment, injecting their own personality and sense of humor into a familiar setting that resonates with the millions of people around the world.
Popular games draw in million of views on YouTube, but successful creators make themselves the stars of the show.
Gamers made up the bottom 5 of the list of 10 highest earning influencers.Advertisement
Building a large following can lead to lucrative sponsorships, but the push to constantly create new videos can lead to burn out.
Maintaining a successful brand on YouTube is hard work, but gamers have built an influential online community that can't be ignored.Advertisement
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