Videos show West and multiple models wearing shirts with the phrase emblazoned on the back at the rapper's YZYSZN9 fashion show during Paris Fashion Week.
After the stunt caused controversy over social media, on Tuesday, West wrote on his Instagram Story: "EVERYONE KNOWS BLACK LIVES MATTER WAS A SCAM. NOW ITS OVER. YOU'RE WELCOME."
The Black Lives Matter movement first originated on social media in 2013 and regained prominence in 2020 following the death of George Floyd which led to protests across America against police brutality.
According to the Anti-Defamation League, the phrase "White Lives Matter" has deeply racist connotations and has been used as a slogan by white supremacist groups like the Texas-based Aryan Renaissance Society.
According to the Guardian, both Naomi Campbell and the rapper's daughter, North West, participated in the show but neither wore the controversial T-shirt.
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