Most Americans are not comfortable going back to a movie theater in April, according to a new survey
- A new survey suggests that the majority of US adults aren't ready to return to
- Respondents would be more inclined to return if theaters offered free tickets, however.
- "Godzilla vs. Kong" is still expected to have a decent opening this weekend at the box office.
After a year of
But are audiences ready to return?A new survey published on Wednesday from the data-intelligence company Morning Consult suggests that the majority of Americans aren't comfortable returning quite yet, but there's still hope for the US theatrical industry.
43% of those who felt uncomfortable returning to a theater in April said they would be more inclined to return if the theater offered free tickets.In Morning Consult's latest weekly survey tracking consumer comfort levels during the pandemic, which was also released on Wednesday, 35% of the 2,200 US adults surveyed said they'd feel comfortable returning to a theater today. It's the highest percentage since the company started tracking in spring 2020.
The data suggests that movie theaters in the US still have a long road to recovery. But Warner Bros.' "Godzilla vs. Kong," which hit theaters and HBO Max on Wednesday, could still have a decent opening.Paul Dergarabedian, the Comscore senior
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