Ritviz’s latest album is ‘30-second songs’ made for content creators on short video platform Moj

• Sharechat’s short video platform Moj has announced the release of the world’s first ‘short music album.’
• The album by popular singer Ritviz has five 30-second clips that can be used exclusively by Moj users.
• The company said it has been designed to target the millennial audience with snackable content.

Moj – the video platform from India’s own social media network Sharechat – made an interesting announcement today. It has launched the world’s first ‘short music album.’ Wondering what it means? Just 30-second songs designed for short video platforms.

The album by popular singer Ritviz has five 30-second clips that can be used exclusively by Moj users. Ritviz has had a series of big hits with songs like Udd Gaye, Liggi, Jeet and Sage, among others.

The company said it has been designed to target the millennial audience with snackable content.

“Notwithstanding the success of snackable video content the world is yet to explore the shorter format of music. We have decided to pioneer this experiment with Ritviz, and we hope this will now become the harbinger of a trend in the short music space," said Shashank Shekhar, Director, Content Strategy and Operations, Moj.

In early July, Sharechat had launched Moj – its rival product to TikTok, right after the Chinese app was banned by the Indian government. Since then, Moj has ramped up its offerings with the hope of tapping into the millions of users left behind by the ByteDance giant TikTok. Sharechat had also recently inked a licensing deal with T-Series. With the partnership, Sharechat, and its video platform, Moj’s users can access T-Series library of songs.

Sharechat currently has over 160 million monthly users, while Moj has 80 million monthly active users.


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