South Indian actors are edging out Bollywood stars in the battle for brands

Sep 5, 2022

By: Vaamanaa Sethi

South vs North

South Indian actors are not only ruling the silver screen but also getting more endorsements than the Bollywood stars.

Credit: Canva

South Indian actors charging more

Actors like Samantha Prabhu, Allu Arjun, Mahesh Babu, Rashmika Mandanna and Vijay Devarakonda — are among the highest paid for brand deals, even more than some of Bollywood biggies like Ranveer Singh, according to a report by the Economic Times.

Credit: Twitter

“In the TAM AdEX Celeb track, we have seen over a three-fold increase recently

in celebs from regional geographies becoming national brand ambassadors,” said TAM Media Research chief executive LV Krishnan.

Credit: BCCL

Allu Arjun

According to the ET report, Arjun charges around ₹7.5 crore per brand endorsement, which is much more than what Ranveer Singh charges. He is currently endorsing for redBus, Zomato, and Astral and will soon be seen in a Coca-cola ad as well.

Credit: BCCL

Mahesh Babu

He has been the face for brands like Royal Stag, TVS Motor and Mountain Dew,. He is reported to charge over ₹1 crore for each brand endorsement.

Credit: BCCL

Rashmika Mandanna

The leading lady of the movie Pushpa is endorsing Kingfisher beer, boAt, Cashify and McDonald's. Her movie made an outstanding box office collection of ₹365 crore.

Credit: Twitter

Samantha Prabhu

Having captured the nation’s imagination with The Family Man-2 series and the popular song – Oo Antava, Samantha Prabhu has been in the limelight for a while now. She endorses Kurkure, Myntra, Mamaearth and Nestle Munch chocolate. She was also named the No. 1 actress in the country by Ormax Media.

Credit: Twitter

Ram Charan

After the success of RRR, he was signed on for Parle’s Frooti ad along with Bollywood actress Alia Bhatt.

Credit: Twitter

Bollywood movies perform poorly

Bollywood movies like Shamshera, Laal Singh Chaddha, Jayeshbhai Jordar have performed very poorly at the box office in recent months.

Credit: IMDB

Hindi cinema losing eyeballs

According to Ormax Media August report, Hindi cinema’s share in the overall box office collection this year (January to August) stood at just 34 percent. Whereas, south Indian languages like Tamil, Telugu, Malayalam and Kannada collectively accounted for 53 percent.

Credit: IMDB

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