Link Copied

What Netflix looked like when it first started out - and how it's changed over the years

In 1999, Netflix hadn't even settled into its red color scheme yet. And there was an emphasis on Net and Flix as two separate entities. The name was stylized NetFlix, and there were things like FlixFinder (what they called their search feature).

In 1999, Netflix hadn't even settled into its red color scheme yet. And there was an emphasis on Net and Flix as two separate entities. The name was stylized NetFlix, and there were things like FlixFinder (what they called their search feature).
Advertisement

By 2004, Netflix began to settle into its signature look, but it was still firmly in the pre-streaming era. One of its big draws: no late fees — "EVER!"

By 2004, Netflix began to settle into its signature look, but it was still firmly in the pre-streaming era. One of its big draws: no late fees — "EVER!"
Advertisement

In 2008, Netflix introduced streaming ("It's easier than you think!"). But streaming still didn't have many new releases.

In 2008, Netflix introduced streaming ("It's easier than you think!"). But streaming still didn't have many new releases.
Advertisement
Advertisement

By 2009, Netflix had introduced the "happy family" image that would continue to dominate its homepage. At this point, streaming worked on TVs with devices like Roku and Xbox 360.

By 2009, Netflix had introduced the "happy family" image that would continue to dominate its homepage. At this point, streaming worked on TVs with devices like Roku and Xbox 360.
Advertisement

In 2010, streaming begins to be more than an add-on, and gets prominent real estate on the homepage.

In 2010, streaming begins to be more than an add-on, and gets prominent real estate on the homepage.
Advertisement

In 2011, you can see that streaming has become the main event. Also check out the Facebook integration, which subscribers did not respond favorably to.

In 2011, you can see that streaming has become the main event. Also check out the Facebook integration, which subscribers did not respond favorably to.
Advertisement

By 2012, most people understood the concept of Netflix, and the graphic walkthrough of the service was dropped from the homepage. And where are the DVDs?

By 2012, most people understood the concept of Netflix, and the graphic walkthrough of the service was dropped from the homepage. And where are the DVDs?
Advertisement

There wasn't much change from 2012 to 2013, but the style of the webpage became sleeker.

There wasn't much change from 2012 to 2013, but the style of the webpage became sleeker.
Advertisement

There's also an emphasis on current big titles (and new Netflix originals).

There's also an emphasis on current big titles (and new Netflix originals).
Advertisement

In 2014, not much changed, but the family appears a tad less like a stock image.

In 2014, not much changed, but the family appears a tad less like a stock image.
Advertisement

By 2015, there's a nifty pop-down array that lets you see things like the big hits.

By 2015, there's a nifty pop-down array that lets you see things like the big hits.
Advertisement

In 2016, Netflix's homepage features a variety of different potential Netflix users (the images cycle through), and the company has stopped emphasizing the price point so prominently.

In 2016, Netflix's homepage features a variety of different potential Netflix users (the images cycle through), and the company has stopped emphasizing the price point so prominently.
Advertisement
COVID-19IndiaCases: 216,919Deaths: 6,075Recovered: 104,107
COVID-19WorldCases: 6.29mnDeaths: 380kRecovered: 2.81mn
COVID-19USACases: 1.80mnDeaths: 105kRecovered: 479k
More from our Partners