In 1999, Netflix hadn't even settled into its red color scheme yet. And there was an emphasis on Net and Flix as two separate entities. The name was stylized NetFlix, and there were things like FlixFinder (what they called their search feature).
By 2004, Netflix began to settle into its signature look, but it was still firmly in the pre-streaming era. One of its big draws: no late fees — "EVER!"
In 2008, Netflix introduced streaming ("It's easier than you think!"). But streaming still didn't have many new releases.
By 2009, Netflix had introduced the "happy family" image that would continue to dominate its homepage. At this point, streaming worked on TVs with devices like Roku and Xbox 360.
In 2010, streaming begins to be more than an add-on, and gets prominent real estate on the homepage.
In 2011, you can see that streaming has become the main event. Also check out the Facebook integration, which subscribers did not respond favorably to.
By 2012, most people understood the concept of Netflix, and the graphic walkthrough of the service was dropped from the homepage. And where are the DVDs?
There wasn't much change from 2012 to 2013, but the style of the webpage became sleeker.
There's also an emphasis on current big titles (and new Netflix originals).
In 2014, not much changed, but the family appears a tad less like a stock image.
By 2015, there's a nifty pop-down array that lets you see things like the big hits.
In 2016, Netflix's homepage features a variety of different potential Netflix users (the images cycle through), and the company has stopped emphasizing the price point so prominently.