Evan Spiegel personally paid Drake to perform at Snapchat's New Year's party - check it out

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evan spiegel drakeDave Smith/Business InsiderLeft: Snap Inc. CEO Evan Spiegel. Right: Drake.

  • Snap, Inc. held its massive New Years Eve party in downtown Los Angeles. It cost a reported $4 million, with CEO Evan Spiegel personally sponsoring a performance from Drake.
  • The Snapchat employees in attendance were reportedly under a strict "no photos" rule, with the Snapchat app itself blocking them from sending snaps from the venue.
  • However, some photos and videos did get out, showing a massive and lavish bash.

Snap, Inc., the parent company of Snapchat, held its lavish New Years Eve party at the L.A. Live complex in downtown Los Angeles. The highlight of the night: A surprise performance by Drake.

TMZ reported earlier that the party cost around $4 million, with Snapchat employees getting flown in from all over the globe for the massive bash. Snap declined to confirm that number, but a spokesperson says that Snap CEO Evan Spiegel himself personally sponsored Drake's appearance. 

Taylor Lorenz of The Daily Beast reports via Twitter that the party was under a strict order of secrecy - the Snapchat app itself blocked any photos sent from the L.A. Live complex, and employees were told not to share any photos otherwise, either. We've reached out to Snap to confirm. 

Regardless, some photos and videos of the night did appear on Instagram, and they show that Snapchat threw a massive, formal bash. Captions on some of the Instagram posts seem to confirm the "no photos" rule at the party. 

And Drake apparently gave a performance to remember:

Snap Inc. was celebrating a year that saw its long-awaited IPO. It's now a $17 billion company that posted $561 million in losses for the 9 months ending September 30th, 2017.

Get the latest Snap stock price here.

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