Everlane has a huge cult following as a popular apparel website - here's a look at its first-ever physical store in New York City

Everlane NYC

Naho Kubota

Everlane's first-ever store is located at 28 Prince Street in SoHo.

After six years as an online-only business, apparel startup Everlane is opening a brick-and-mortar store.

Everlane sells men's and women's clothing, shoes, and accessories that aim to be stylish and high-quality without a high price tag. What makes Everlane different from other retailers is its emphasis on what it calls "radical transparency": It only uses factories with high ethical standards that disclose the actual cost of making each product.

For years, Everlane was only available online. The San Francisco startup experimented with pop-up stores in New York City and inside Nordstrom stores, but there's never been an honest-to-goodness Everlane retail store until now.
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The new store, which opens December 2, is located on Prince Street in New York's SoHo neighborhood. While past pop-ups have let customers try on clothes in the store but not buy them, the new shop will be a full-service clothing boutique.

Here's what it's like inside: