Facebook Helped This Indian Brand Grow Its Business Tremendously

Youngsters in the west might be going off Facebook for good, but the social media platform still is the favoured choice to reach people in India. Facebook has changed over the last couple of years. It is no longer just a social media platform, where family and friends come together, post photos and enjoy the occasional poke. Many businesses are banking on this platform for their business growth.

One such business is Pigtails and Ponys. This is a Bangalore based company, which provides its customers with unique handmade hair accessories. They embarked on a journey via Facebook to build brand awareness, but what they got was much more. What’s interesting here is that 70% of the customer base they have is acquired through Facebook. They get over 100 prospective customers through Facebook daily.

Pigtails and Ponys Facebook Story: When it was founded in 2011, Pigtails and Ponys sold handmade headbands in local flea markets. Founders Nikita Dawar and Nivedha Charles, inspired by positive responses to their designs on Facebook, built a virtual business through Facebook that now sells hair clips, combs, hair ties and extensions for all ages across India, with distribution to a growing number of boutiques.

With little money for advertising, Pigtails and Pony’s owners chose Facebook, building a business Page that was as colourful and cheerful as the brand image they intended to project. They maintained their Page consistently and interacted with Page friends daily, with posts to educate readers about local and international hair accessory trends and fashions, and using lively photographs to grab attention and keep people coming back to their page.

They also ensured that their product lines changed often, with fresh offerings to promote. They targeted their Facebook Ads using likes and interests targeting to reach the people who would most likely become fans of their hair accessories, and were clear about where and how customers could buy products, leading them to the company’s website.

There are dozens of such start-ups that have used Facebook as the preferred platform for promotions. All one needs is a bit of advertising knowledge and a lot of conviction.