Facebook Just Made Ad Buying Very Simple For All Marketers

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Facebook Simplifies Its Ad Buying And Reporting Tools (Facebook)
Facebook just introduced a new, streamlined version of its ad buying platform.

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The new format is clearly meant to look results-driven, and asks advertisers one simple question, what's your advertising objective? Marketers can select from a few results categories that will act as starting points in creating their Facebook ad campaigns. Examples include:

  • Clicks to website
  • Website conversions
  • Page likes
  • App installs

Marketers will be able to specify where they want their ads placed (i.e. mobile, News Feed, right rail). Facebook also updated their Ad Manager tool to allow marketers to track campaign results.

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Ideally, this streamlined, assisted ad buying platform will help bring buyers into Facebook's ad ecosystem that may have previously been hesitant, like small businesses. Now, marketers can ask for specific ad campaign criteria without navigating an overwhelming, fragmented ad inventory. We may soon see major media platforms that compete with Facebook restructure their ad buying tools in a similar fashion. Read >

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