Facebook reportedly spent more than $500 million to buy a mind-reading technology startup - and people are calling the move 'gross' and 'scary'

FILE - In this April 11, 2018, file photo, Facebook CEO Mark Zuckerberg pauses while testifying before a House Energy and Commerce hearing on Capitol Hill in Washington about the use of Facebook data to target American voters in the 2016 election and data privacy. Zuckerberg said Facebook will start to emphasize new privacy-shielding messaging services, a shift apparently intended to blunt both criticism of the company's data handling and potential antitrust action. (AP Photo/Andrew Harnik, File)

Associated Press

Facebook CEO Mark Zuckerberg.

Facebook just bought a company that makes mind-reading technology.

The company, CTRL-Labs, makes a wristband that is said to decode electrical signals from your brain. By wearing the wristband, the company says, you'll be able to control a computer using your thoughts.Advertisement

Read more: Facebook is said to be spending more than $500 million to buy a company working to let you control computers with your mind

Notably, Facebook isn't really in the consumer electronics business (with the exception of its Portal smart camera device). Facebook is mostly in the ad sales business, and it uses data provided by its users to power that business. As such, the device described above is being received as yet another way for Facebook to gather user data.
Advertisement

Worse: This time, the data collection is coming directly from your brain.

"I mean honestly who do y'all think you are," one Twitter user said to Bosworth. "Don't you own enough of our data already? Holy s--- this is gross."Advertisement

This reaction was representative of most of the reactions to Bosworth's tweet.

"Why would anyone want to give a company w/ FB's business model knowing access to their spinal cord data?" another user responded. "How is that even an intuitive way to interact with a device? Given ya'll's privacy missteps, why shouldn't the intuition be to instead avoid FB products as much as possible?"

One user got straight to the point: "This is scary."Advertisement

Facebook representatives did not respond to Business Insider's request for comment on the news.

Overall, the reactions mirror much of the public sentiment surrounding Facebook after years of data privacy controversies, which range from smaller scale blunders to the Cambridge Analytica scandal, in which personal data from over 87 million Facebook users had been improperly obtained by the political data-analytics firm.

{{}}