'Fiji Water Girl' went viral at the Golden Globes - and it's part of a brilliant marketing strategy more than a decade in the making
Stefanie Keenan/Getty Images for FIJI Water
- "Fiji Water Girl" went viral on Sunday, after a woman in a blue dress holding Fiji Water appeared in the background of numerous red-carpet photos at the Golden Globes.
- The viral success of Fiji Water Girl at the Golden Globes is part of a long-running marketing strategy for the bottled-water brand.
- Fiji Water has featured its bottled water and "brand ambassadors" in the background of awards shows and other high-profile events for more than a decade.
View all Offers
OnePlus Nord 2 5G (Blue Haze, 8GB RAM, 128GB Storage) I Extra upto Rs.1000 off on Exchange₹ 29999Buy On
OnePlus Nord 2 5G (Gray Sierra, 8GB RAM, 128GB Storage) I Extra upto Rs.1000 off on Exchange₹ 29999Buy On
- 18% OFF
Redmi 9A (Nature Green, 2GB RAM, 32GB Storage) | 2GHz Octa-core Helio G25 Processor | 5000 mAh Battery₹ 6999₹ 8499Buy On
- 19% OFF
Redmi Note 10 (Aqua Green, 4GB RAM, 64GB Storage) -Amoled Dot Display | 48MP Sony Sensor IMX582 | Snapdragon 678 Processor₹ 12999₹ 15999Buy On
- 18% OFF
Redmi 9 (Carbon Black, 4GB RAM, 64GB Storage) | 2.3GHz Mediatek Helio G35 Octa core Processor₹ 8999₹ 10999Buy On
Photo by Gabriel Olsen/Getty Images for FIJI Wate
Fiji Water made an appearance at Billboard's Women in Music event last month
Bennett Raglin/Getty Images for FIJI Water
Fiji Water Girls also lurked in the background of photos at the 2018 Independent Spirit Awards
Photo by Jeff Kravitz/FilmMagic for FIJI Water
In fact, you could spot Fiji Water Girls back in 2012
Amy Sussman/WireImage for FIJI Water
"For more than a decade, Fiji Water has proudly maintained a presence at high-profile events, including major award shows, international film festivals and movie premieres," Fiji said in a statement.
"As the official water sponsor of the Golden Globes, Fiji Water, along with its Fiji Brand Ambassadors, hydrated guests on the red carpet and during the star-studded show," the statement continued. "Fiji Water will continue to hydrate more of Hollywood this coming awards season."With Fiji Water Girl going viral at 2019's first major awards event, one can only imagine the water brand is only going to get bolder as awards season continues.