Amid a company meltdown and employee revolt, WeWork is sponsoring LinkedIn ads offering to help address 'lagging team morale'
- WeWork has at least one promoted ad on LinkedIn offering to advise employers on how to reinvigorate "lagging team morale."
- Former WeWork employees have called out the startup for its chaotic company culture, which involved partying, long workdays, and high turnover.
- Most other LinkedIn ads promote renting the office's co-working space.
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WeWork, the embattled co-working platform, wants to help LinkedIn users suffering from low company morale.A WeWork ad on LinkedIn appeared to promote ways experts can help bring offices "back to life" from disengaged employees and lagging team morale:Advertisement
On its website, LinkedIn states it targets ads to different audiences, so only a fraction of users saw the ad on their page. Most other ads listed under the company's LinkedIn page promote the company's co-working space in multiple languages, given WeWork's presence in 29 countries.Read more: Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked it
The promoted ad advising on "lagging company morale" comes as many WeWork employees have called out the startup's chaotic work culture. Business Insider reached out to WeWork for comment.Other WeWork employees spoke of the "truly, truly insane" company turnover. Three former employees said every new month they received a new manager.Advertisement
The company's reputation has soured employees so much, many worry having WeWork on their resume is a "black mark against them."
The WeWork posted their ad on lagging team morale to LinkedIn two weeks ago, following its botched IPO filing and around the time news reports began detailing the CEO Adam Neumann's idiosyncratic management style.Even before the recent company controversy, at least two Twitter users complained of seeing too many WeWork sponsored ads on LinkedIn:Advertisement
"Every day I report to LinkedIn that I do not want to see another ad about WeWork, and the next day, if not the next hour, I am bombarded with WeWork sponsored posts again," Eric Di Benedetto, a private investor, tweeted in January. "What a stupid use of VC money!!!" (Di Benedetto declined to comment for this article).
"Hey @WeWork. Ever hear of frequency capping? Your starting to SPAM your best source of leads with @LinkedIn ads," Troy Norcross tweeted in 2016.Advertisement
On its website, LinkedIn states its sponsored ads are meant to target specific audiences on the site to promote a business or product. LinkedIn states its audience has double the amount of buying power as the average web audience, presumably given the white-collar professionals that use the service.The cost of putting ads on LinkedIn depend on how much engagement your ads get and which audiences you want to target. Companies "bid" to put ads on the site in an auction where the highest offer gets to place their content.Advertisement
Per its advertising policy, LinkedIn will remove ads that are "offensive to good taste," meaning hateful, vulgar, sexual, or violent. Posts that are initially approved can be later taken down as LinkedIn "updates its policies to reflect new laws."
Every day I report to LinkedIn that I do not want to see another ad about WeWork, and the next day, if not the next hour, I am bombarded with WeWork sponsored posts again.- Eric Di Benedetto (@ericdibenedetto) January 19, 2019
What a stupid use of VC money!!!
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