Comcast's big streaming TV reveal showed who the power player execs are at NBCUniversal's Peacock

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Al Roker.

• NBCUniversal chairman Steve Burke introduced, at an investor event on Thursday, the media company's big streaming play, Peacock, an ad-supported service that will have both free and paid tiers.
• During the investor presentation, between bits by "Saturday Night Live" alum like Tina Fey and Seth Meyers, the key executives who are leading the upcoming service came into view.
• Meet the power players behind Peacock, including Jeff Shell, CEO of NBCU; Matt Strauss, chairman of Peacock; Bonnie Hammer, chairman of NBCU's content studio; and Linda Yaccarino, chairman of NBCU's advertising and partnerships.
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Exiting NBCUniversal chairman Steve Burke introduced, at an investor event on Thursday, the media company's big streaming TV play, Peacock, an ad-supported service that will have both free and paid tiers.

The platform, which launches on April 15 for certain customers of NBCUniversal's parent company Comcast, will offer an on-demand library of shows and movies like "The Office," "Law and Order," and "Jurassic Park," as well as live news and sports such as the Summer Olympics, original programming, and content like "Downton Abbey" from outside studios.

Peacock will have a tier that's free with ads, a $5 monthly plan that includes a larger library, and an ad-free version that's $10 per month.

During the investor presentation, between bits by "Saturday Night Live" alum like Tina Fey and Seth Meyers, the key executives who are leading the upcoming service came into view.

New NBCUniversal CEO Jeff Shell made an appearance. Longtime Comcast exec and current Peacock boss, Matt Strauss, unveiled the platform and overall strategy. Head of content, Bonnie Hammer, spoke to how the service will approach originals. And Linda Yaccarino, NBCUniversal's top advertising exec, detailed how ads will fit in.

"Together they have helped craft this plan, along with the people you met today," Brian Roberts, CEO of Comcast, said of the execs, while on stage.

These are the power players behind NBCUniversal's vision for the future of TV, in order of appearance on stage.