The finance bro uniform is officially dead as Patagonia stops adding corporate logos to its ubiquitous fleece vests

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The finance bro uniform is officially dead as Patagonia stops adding corporate logos to its ubiquitous fleece vests
"Silicon Valley" character Jared Dunn is notorious for his fleece vests and button down shirts.HBO
  • Patagonia is ending its decades-old practice of adding corporate logos to its clothing.
  • The company cited environmental concerns for the move.
  • "Adding an additional non-removable logo reduces the life span of a garment," the company said.

The unofficial uniform of finance bros everywhere is about to be sunset: Patagonia is officially ending its long tradition of adding corporate logos to its clothing.

It's the second and final step in a process that Patagonia began two years ago when it stopped accepting new corporate clients. At the time, the outdoor clothing company said it only wanted to work with "more mission-driven companies that prioritize the planet."

Patagonia's fleeces have become synonymous with a certain type of man, usually involved in the financial industry, typified by the "Silicon Valley" character Jared Dunn (Zach Woods). Before the pandemic, walking around Wall Street at lunch time was like swimming through a sea of fleece.

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In its announcement this week, Patagonia said it's no longer producing its clothing with additional corporate logos because, "adding an additional non-removable logo reduces the life span of a garment, often by a lot, for trivial reasons."

Read more: Should I buy a house right now? 5 things to know about the wild property market as homes sell for sky-high prices in under a week.

More specifically, the company said people are less likely to pass on Patagonia clothing to another person due to the logo.

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"People change jobs, and the extra logo makes for an awkward re-gift," the statement said. "People tend not to pass logo'd gear down to their kids, and not everyone wants to be an advertisement on weekends, even if they're proud to go into work on weekdays."

As a result, that clothing goes unused. "Or worse, gets tossed in the trash," the statement said.

Patagonia has repeatedly made major donations to environmental causes, and is certified as a "B" corporation - meaning it meets a certain balanced criteria of environmental responsibility against profits. The company also donates 1% of all sales to environmental causes.

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