Oaks Asset Management raised 40% more than what it intended to, for its second fund.- This is a testament to the resilience of India’s consumer story, says its founder and CEO.
- Its first fund invested in Hero Electric which is on track to raise a large round of capital this quarter.
- All its businesses have weathered the pandemic in the last two years, the PE fund says.
This response even in times of funding winter and chunky outflow of foreign investors away from India – is a testament to the resilience of India’s consumer story, according to the fund’s founder and CEO, Vishal Ootam.
“We have always had deep conviction in the Indian consumer story and believe that as a market, India continues to offer multiple yet simple penetration and growth opportunities,” he says.
Its first fund has made multiple investments including Hero Electric which is on track to raise a large round of capital this quarter. “This round is expected to close at a meaningful premium to the last round,” the PE fund says.
They also invested in a millets-based snacks company called Troo Good, and CredAble, an award-winning AI-powered technology platform – whose value has already swelled 11 times its original investment valuation.
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Their investment philosophy, the company says, is to stay away from businesses that are into serial fundraising and businesses with ‘Winner takes all’ attitude.
“In sharp contrast to the otherwise sombre commentary that one might hear about the investment climate around, we have witnessed some of the most exciting times in our journey over the past 12-18 months. We have always invested in traditional consumer brand stories driven by seasoned entrepreneurs or business families that focus on profitable growth,” says Vivek Anand PS, founder and MD of OAKS Asset Management.
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