• Stock-trading app Robinhood is targeting a valuation of up to $35 billion in an IPO this week.
• Shares are slated to start trading on July 29 under the ticker "HOOD."
• From retail IPO access to legal power players, here's what you need to know.

Robinhood is set to price its shares on Wednesday, July 28, and is targeting a valuation of up to $35 billion. The shares are slated to start trading on July 29 under the ticker "HOOD."

The stock-trading app has had a big year, and its customer base grew as retail investors piled in. But it's flagged regulatory risks and said it could take a revenue hit if the retail-trading frenzy dies down as the world gets back to normal post-pandemic.

Here's a rundown of what you should know ahead of Robinhood's much-anticipated IPO:

Robinhood is reserving up to 35% of shares in its IPO for its own users. Here's how the fintech is trying to disrupt a market dominated by Wall Street's elite.

Fintechs are hitting public markets. And they're also plotting ways to get their own users in on hot IPOs.

In March, both SoFi and Robinhood announced plans to allow their customers to buy into companies' initial public offerings, a privilege typically reserved for asset managers and the wealthiest of investors.

Retail brokerages - like Schwab, TD Ameritrade, and E-Trade - offering their customers shares from IPOs is nothing new. But two of the largest startup brokerages are now looking to open up the IPO market to much smaller investors, while traditional brokerages typically require customers to have upward of $100,000 in assets to participate in premarket offerings.

Read the full story here.

Robinhood still faces legal and regulatory risks as it prepares to go public. Here are 18 lawyers it's hired for help.

Over the past year and a half, the company has hired lawyers from some of the most well-connected law firms to negotiate deals, scale up its compliance efforts, and spar with regulators.

Here are 18 lawyers - from ex-SEC commissioners to former lawyers at Fortune 500 companies - who have helped Robinhood tackle class-action lawsuits and high-stakes regulatory actions.

Read the full story here.

GENERATION ROBINHOOD: How the trading app conditioned its inexperienced users to obsessively play the market

Robinhood has become the investing app for beginner retail traders. Its sleek design, flashy features, and simple interface have attracted 13 million users since 2013.

Insider spoke with 10 users and industry experts to find out how Robinhood has transformed trading.

Read the full story here.