The extravagant life of Gianluca Vacchi, the Italian millionaire with an 11 million-strong Instagram following who now has his sights set on acting
Dec 29, 2017, 12:48 IST
This is 50-year-old Gianluca Vacchi, the multimillionaire entrepreneur known to most people because of the lavish lifestyle he shares with his 11 million-strong Instagram following.
Vacchi shot to social media fame about a year and a half ago when he shared this video of himself dancing to Ricky Martin with his partner at the time Italian model Giorgia Gabriele while on holiday. It went viral.
Vacchi told Business Insider his life so far can be be divided "very clearly" into two parts: the first one being his life "under the working point of view" which lasted until he was 45.
"At 45 I realised that the world didn't have anything to give me anymore," he told BI. "I'm not interested in accumulating money at all any more, I'm only interested in what's moving my curiosity."
What really piqued his interest was the world of social media. Now, his Instagram account is a platform where he shows off his flamboyant personality through an array of brightly-coloured tailored suits, velvet slippers, and impressive pyjama collection.
Now, he likes to think of himself as a "global entertainer and celebrity."
Vacchi trains for over an hour each day, no matter where he is in the world, and often shares his workouts with his followers.
He has even published his own self-congratulatory book entitled '#Enjoy.'
His ostentatious lifestyle — known by the hashtag #gvlifestyle — certainly divides opinion, but one thing's for sure — a scroll through his feed is hugely entertaining.
Dancing is a big part of his life, though he says he has never taken a dance class. "It's in my blood," he said.
Vacchi's Instagram is peppered with shots of him posing on private jets, of which he said: "I’m not scared of showing myself on a jet — if I do it's because I deserve to do it."
"I never stay more than one week in the same place," he said. "For me being one week in the same place is already something strange, in the past it was different but now I'm constantly travelling."
While he is often on the go, his two main bases are in Italy and Miami.
Miami has also served as a base for him to launch his DJ career, and this year Vacchi released his first ever single, 'Viento.'
In August 2017, Vacchi made headlines under less desirable circumstances. There were reports that he had had some of his assets seized to service debts.
Yet he continues to show off a hedonistic lifestyle.
So what's next for this 50-year-old retired entrepreneur, DJ, and Instagram star?