We find out what “digital” really means

One could argue that there isn’t a single aspect of business now that doesn’t involve technology. Even exchanging business cards over coffee generally results in a follow-up email and a LinkedIn examination of meeting attendees.

But despite the seemingly mature state of technology in business, a renewed focus on “digital” is upon us. Large consulting companies are starting digital practices, software companies are appointing “chief digital officers,” and pretty much everyone has begun talking about their digital offerings.