Flipkart readies for another Big Billlion Day, minus the glitches, of course!

If you are someone who keeps a tap on eCommerce discounts and click on that ‘Buy Now’ button whenever the prices are low, then here is a good news. Flipkart is preparing for a second biggest online discount sale. This move by the eCommerce giant comes at a time when it is gunning for primacy in three focus areas — social shopping, mobile interface and data mining.

As per a news report by The Economic Times, the Bengaluru-based start-up is looking to forget the logistical fiasco that marred its highly touted 'Big Billion Day' sale last year.It is scrambling to scale-up its technology backend and improve customer experience. "We are again going to plan our Big Billion Day this year and for that support and scale are a big priority," Mukesh Bansal, chief executive of commerce at Flipkart told the ET.
"Infrastructure and data centre to support scale, dealing with the transformation to mobile, and incorporating social shopping will be focus areas," added Bansal, who sold his fashion website Myntra to Flipkart last summer. He has since steadily risen to take charge of daily operations at the eight-year-old Flipkart, which is battling fierce competition from Softbank backed Snapdeal and Amazon.

Last year’s bonanza on October 6 had earned Flipkart more than $100 million (Rs 622 crore) from 1.5 million customers’ order on a single day of shopping. Hit by glitches, this time, the range of goods is expected to be wider and will require the support of third-party vendors, said experts.
(Image: India Times)