For Valentine's Day, lingerie sales double on Snapdeal – bikini jewellery a top seller

• Celebrating the day of love brought in business for India’s e-commerce sites.
• Interestingly, the sale of lingerie on Snapdeal has doubled over last year.
• The e-commerce platform also saw Tier 2 cities like Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna and Visakhapatnam order three times more gifts than metro cities.

It’s that time of the year, when everyone celebrates love. With Valentine’s Day, there are offers pouring from everywhere – restaurants putting out candlelight dinner adverts, salons offering discounts, and e-commerce sites peddling gifts.

More often than not, most of us fall for it too everytime. And, we are talking gifts here, falling in love would be a discussion for another day...

This time around, gifts are getting kinkier. India’s third largest e-commerce site Snapdeal saw a rise in orders as people set out to celebrate the day. Interestingly, the sale of lingerie on Snapdeal doubled over the last year. “Bikini jewellery was a new entrant to top sellers on Snapdeal,” said the company.

The e-commerce platform also saw Tier 2 cities like Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna and Visakhapatnam order thrice the gifts than metros. “Amongst the metros, users in Kolkata placed the most orders,” said the company.

The most popular gifts were – watches, handbags, backpacks, couple T-Shirts, personalised cushions, bracelets, and makeup essentials.

Raking in similar benefits is OYO – which saw a 90% jump in bookings for Valentine’s Day. “As per our internal data insights, couples account for the maximum share of bookings on 14th February followed by families/ groups of friends celebrating this long weekend, followed by solo bookings,” Gaurav Ajmera, COO, OYO Hotels & Homes - India & South Asia told Business Insider.

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OYO makes room for love with a 90% jump in bookings for Valentine’s Day