Forget $40 fitness classes - now a tech startup is asking rich people to spend $1,500 plus monthly fees on a mirror to stream workouts directly into their homes

mirror workoutPhoto courtesy of MIRROR

  • A company called MIRROR is selling a $1,500 interactive mirror that streams live workout classes into your home.
  • It's controlled by a smartphone app and looks like a regular mirror when turned off.
  • The Mirror is compatible with Bluetooth heart rate monitors and the Apple Watch.
  • It costs $1,495 plus a $39 per month subscription to the workout classes.

A sleek new tech product wants to allow you to take a live workout class without having to go to the gym.

It looks like a mirror when it's turned off, but it has an LCD screen, embedded speakers and cameras, and it weighs 70 pounds.

"MIRROR is the first to bring the collective benefits of quality fitness studios into the home with a beautiful piece of hardware that enhances any room," Brynn Putnam, founder and CEO of MIRROR, told Business Insider. "Studio classes are great for high-quality, hands-on training, but are often draining on time and budget. We're creating a personalized experience with the best trainers and classes around the world, so anyone can enjoy the benefits of a workout, whenever and wherever they want."

As she told Well + Good, Putnam said she started the company after she had a child and found herself too busy to get to a physical gym.

Here's how it works.

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The product, appropriately called "Mirror," has an LCD screen but looks like a regular mirror when it's turned off. It can come as a wall mount or with a minimalist carbon steel stand.

The product, appropriately called "Mirror," has an LCD screen but looks like a regular mirror when it's turned off. It can come as a wall mount or with a minimalist carbon steel stand.

Source: MIRROR

The Mirror, which has a carbon steel frame and weighs 70 pounds, streams live fitness classes with real-time instruction and "personal shout-outs" to help you stay motivated.

The Mirror, which has a carbon steel frame and weighs 70 pounds, streams live fitness classes with real-time instruction and "personal shout-outs" to help you stay motivated.

Source: MIRROR

The Mirror is embedded with speakers and cameras and comes with a complimentary Bluetooth heart rate monitor to help you maintain your target heart rate.

The Mirror is embedded with speakers and cameras and comes with a complimentary Bluetooth heart rate monitor to help you maintain your target heart rate.

Source: MIRROR

Classes include cardio, boxing, strength training, yoga, barre, Pilates, boxing, HIIT and more.

Classes include cardio, boxing, strength training, yoga, barre, Pilates, boxing, HIIT and more.

Source: MIRROR

The on-demand classes are taught by certified instructors from the country's top fitness studios who give instruction and live feedback.

The on-demand classes are taught by certified instructors from the country's top fitness studios who give instruction and live feedback.

Source: MIRROR

Users can see themselves on-screen at the same time they're watching the virtual fitness instructor.

Users can see themselves on-screen at the same time they're watching the virtual fitness instructor.

Source: MIRROR

Users control the Mirror via smartphone app, which avoids any smudging on the Mirror's surface.

Users control the Mirror via smartphone app, which avoids any smudging on the Mirror's surface.

Source: MIRROR

The Mirror itself costs $1,495, and you have to buy a 12-month subscription to the workout classes for $39 per month. At least 50 new workout classes will be added each week.

The Mirror itself costs $1,495, and you have to buy a 12-month subscription to the workout classes for $39 per month. At least 50 new workout classes will be added each week.

Source: MIRROR

Users can also choose to pay for the Mirror with $164 monthly payments for 12 months with no interest, which brings the total to $2,436 including the subscription.

Users can also choose to pay for the Mirror with $164 monthly payments for 12 months with no interest, which brings the total to $2,436 including the subscription.

You can opt for one-on-one training sessions using the Mirror's camera for an extra $40 to $75 a month.

You can opt for one-on-one training sessions using the Mirror's camera for an extra $40 to $75 a month.

Source: The New York Times

Brynn Putnam, Founder and CEO of Mirror, came up with the Mirror after she had a child and found herself too busy to get to the gym. She had previously started a chain of fitness studios called Refine Method.

Brynn Putnam, Founder and CEO of Mirror, came up with the Mirror after she had a child and found herself too busy to get to the gym. She had previously started a chain of fitness studios called Refine Method.

Source: Well + Good

"To me, working out at home always meant compromising — your workout is going to be less fun and less effective and more frustrating," Putnam told Inc. magazine. "So for me, enabling people to work out without sacrifice is just really going to change how people live the rest of their lives."

"To me, working out at home always meant compromising — your workout is going to be less fun and less effective and more frustrating," Putnam told Inc. magazine. "So for me, enabling people to work out without sacrifice is just really going to change how people live the rest of their lives."

Source: Inc.

Putnam told The New York Times that workout classes were just the beginning for Mirror.

Putnam told The New York Times that workout classes were just the beginning for Mirror.

Source: The New York Times

She said the screen could one day provide interactive services in fashion, beauty, or meditation. "We're looking to be the next screen in people's lives," she told The Times. "We desire to be an immersive platform, not just a piece of gym equipment."

She said the screen could one day provide interactive services in fashion, beauty, or meditation. "We're looking to be the next screen in people's lives," she told The Times. "We desire to be an immersive platform, not just a piece of gym equipment."

Source: The New York Times

The Mirror is more affordable than some of its competitors in the high-tech home workout field. A Peloton bike, which streams live fitness classes and gained a cult following after it launched in 2012, will cost you $2,245 plus $19.49 per month for the workout classes.

The Mirror is more affordable than some of its competitors in the high-tech home workout field. A Peloton bike, which streams live fitness classes and gained a cult following after it launched in 2012, will cost you $2,245 plus $19.49 per month for the workout classes.

Source: Business Insider, Peloton

Tonal, an at-home strength-training system equipped with digital weights that use magnetic force instead of gravitational force, costs $2,995 for the system plus $49 a month for the class subscription.

Tonal, an at-home strength-training system equipped with digital weights that use magnetic force instead of gravitational force, costs $2,995 for the system plus $49 a month for the class subscription.

Source: Tonal

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