From Koffee with Karan to Big Boss Tamil⁠ — these are the most-watched Indian shows on Hotstar in 2019

• Bigg Boss Tamil Season 3 was the highest watched entertainment show on Hotstar over the past year in India.
  
• People also watched Koffee with Karan, Yeh Rishta Kya Kehlata Hai, Bigg Boss Telugu, Kasthooriman (Malayalam) and Ke Apon Ke Por (Bengali).
  
• Hotstar saw 63% of its total entertainment consumption come from non-metro cities.
  
• Over 40% of the video content was consumed in regional languages with Telugu, Tamil and Bengali at the top.
  
  

Bigg Boss Tamil Season 3 was the highest watched entertainment show on Hotstar over the past year in India.

Part of this can be attributed to rise in regional language content. Over 40% of the video content was consumed in regional languages with Telugu, Tamil and Bengali at the top. According to Hotstar, 35% of Bengali consumption comes from outside the state. Whereas, most (80%) of Tamil and Telugu consumption came from the native states.

Some other regional language content includes Bigg Boss Telugu, Kasthooriman (Malayalam) and Ke Apon Ke Por (Bengali).

Hotstar had a great year. It saw 5400 million downloads⁠— an average of 555 installs per minute in 2019 — thanks to India’s increasing smartphone penetration and cheap data. People chose entertainment over sports on Hotstar — with drama being the favorite genre.

As we approach the end of 2019, here are the top 6 shows that India watched the most on Hotstar:

Yeh Rishta Kya Kehlata hai (Hindi)

Director: Romesh Kalra, Rishi Mandial, Ram Pandey
Star: Shivangi Joshi, Monsin Khan

Yeh Rishta Kya Kehlata hai is the fourth longest running soap opera in India. It was started a decade ago. The current show stars Shivangi Joshi and Mohsin Khan. More than half the audience of Yeh Rishta Kya Kehlata Hai on Hotstar audience is women


Koffee with Karan (English)

Director and Producer: Karan Johar
Stars: Saif Ali Khan, Sara Ali Khan, Ananya Pandey, Tiger Shroff etc.

People love coffee and Bollywood gossip. Every year Karan Johar’s Koffee with Karan brings the latest news from the Indian film industry. This year Sara Khan’s debut to the show was the most watched Koffee with Karan episode — with 1.4X the average viewers, according to Hotstar. Moreover, a third of viewers of the show are from Mumbai.

Bigg Boss Tamil Season 3

Stars: Mugen, Sandy, Losliya, Sherin Shringar, Kavin, Cheran etc.

Bigg Boss Tamil Season 3 was crowned as the most watched entertainment show on Hotstar. It registered 1.5X the consumption of Yeh Rishta Kya Kehlata Hai (top Hindi show), according to Hotstar. The third season of the reality show began on 23 June with 17 contestants and Kamal Haasan as the host.

Bigg Boss Telugu Season 3

Stars: Ali Reza, Himaja, Punarnavi Bhupalam, Varun Sandesh etc.
Another Bigg Boss regional content in the top category was its Telugu version. The third season of Bigg Boss Telugu began on 21 July 2019 and was hosted by Akkineni Nagarjuna. It also had a guest host — Ramya Krishnan.


Kasthooriman (Malayalam)

Director: Sunil Karyatuukara, Krishna Moorthy, Sachin K. Ibague
Stars: Sreeram Ramachandran, Rebecca Santhosh, Beena Antony

Kashthooriman is a Malayalam soap opera first premiered in 2017. The show is about the life of a widow and her three unmarried daughters. It is the top viewed series on Malayalam television, according to Broadcast Audience Research Council (BARC).


Ke Apon Ke Por (Bengali)

Director: Pijush Ghosh
Stars: Pallavi Sharma, Biswajit Ghosh, Bulbuli Panja

Ke Apon Ke Por is a family drama where Joba gets married to Param Sengupta, a member of the Sengupta family where she was a house help.