Function of Beauty lets you design your own shampoo and conditioner to solve specific needs - here's what 4 women thought after trying it

Function of Beauty Facebook

Function of Beauty lets women customize their shampoo and conditioner.

• In a sea of options, it's still hard to find hair care that feels like it's really made for you.
• Function of Beauty is trying to change that with totally customizable hair care for women. Just fill out a quick hair quiz and Function of Beauty will create a hair-care routine fit for your hair needs.
• Function of Beauty embraces individuality and believes hair care shouldn't be a one-size-fits-all formula. Four women on the Insider Picks team tried the brand's shampoos and conditioners to see how the products worked on our very different hair types.
• Ultimately, we all loved the personalization process as well as packaging and aesthetics, but the reviews were mixed on how well the formulas worked, especially considering the high price tag (bottles start at $36).

Human beings are unique. We wear outfits that show off our personal style. We create playlists so we can listen to the music we love whenever we want. We have myriad interests and passions which we proudly display on our social media profiles - and talk about often in person. For the most part, the world that we live in makes it easy for us to personalize everything in our lives - from monogrammed phone cases to data-driven subscription boxes.

So, why doesn't our hair care get the same treatment?

Function of Beauty was founded in 2015 with the intention of helping women embrace their one-of-a-kind hair- and shaking up the shampoo aisle with some much-needed personalization. After all, we search for customization in so many other aspects of our lives, why should we settle for two-in-one shampoo and conditioner?

Zahir Dossa may not seem like your typical beauty brand founder. But, the MIT alum (with four degrees from his alma mater) saw a need for customization in the space. While receiving his PHD, Dossa started working on a beauty cooperative. When he asked a group of women for feedback on the same product, he was surprised at the wide range of answers he received. It was that experience that planted the seed that would soon become Function of Beauty, a hair-care brand that lets women customize their routine with totally personalized shampoos and conditioners.

The personalization process

Using Function of Beauty is simple. Fill out a quick four-part hair quiz to tell the FOB team everything they need to know about your hair, and the brand's algorithms will get to finding you the perfect formula. The quiz asks a few basic questions including your hair type (curly, straight, etc.), hair structure (fine, thick, etc.), scalp moisture, etc., and lets you pick five hair goals, which are pretty much just what you're looking to get from these products (do you want to banish brassiness? reduce oil? add shine or volume?). Then comes the fun part: picking out the fragrance and appearance of your products. Energizing eucalyptus, sweet shea butter and vanilla, and fresh peach are just some of the delightful scent combinations. You can tint your shampoo and conditioner with one of the seven dyes (which are 100% vegan and sulfate-free too) or leave the products dye-free. When you pick out your products, they'll come to your door in cute personalized bottles.

Pricing

There are a few ways to buy Function of Beauty products. You can choose to get a delivery just one time, every six months, every three months, or once a month. In terms of size, you can get an eight- or 16-ounce bottle of either shampoo or conditioner. The pricing structure is as follows:

• 16-ounce shampoo + 16-ounce conditioner = $49
• 8 -ounce shampoo + 8-ounce conditioner = $36
• 8 -ounce shampoo + 16-ounce conditioner = $43
• 16-ounce shampoo + 8-ounce conditioner = $43
• 16-ounce conditioner = $36
• 16-ounce shampoo = $36

These are definitely pricier than your drugstore hair-care brands, but the price tag reflects the custom approach as well as the high-quality ingredients used.

Trying Function of Beauty

Function of Beauty has received thousands of five-star reviews, but we wanted to see how it actually worked on our own hair. So, three of my colleagues and I swapped out our regular shampoos and conditioners for customized Function of Beauty regimens. We all filled out the hair quiz and received an eight-ounce shampoo and conditioner just for us. Find our reviews below.

Function of Beauty Instagram

Connie Chen, Insider Picks reporter:

Hair type: Dark brown, medium coarseness, straight, medium-length

Products: eight-ounce shampoo in purple, pear scent; eight-ounce conditioner in blue, pear scent

Experience: Both my scalp and my actual hair tend towards dryness, so I'm always looking for shampoo and conditioner that hydrates and conditions it. After a few weeks of using my customized Function of Beauty products, my hair has been reinvigorated and overall feels softer and less dry. The colors are pretty and I'm also in love with the scent - this might be the best-smelling shampoo and conditioner I've ever used.

Alyssa Powell, Insider Picks graphics intern:

Hair type: Black, tightly coiled, thick, short

Products: eight-ounce shampoo in blue, pineapple scent; eight-ounce conditioner in orange, pineapple scent

Experience: As much as I love my tightly coiled, well-put-together hair, maintaining moisture, retaining length, and finding the right products have always been a struggle for me. It's been a year since I did my big chop. Ever since then I've been particular about the products I use and have been consistent with my routine.

The packaging of these products was beautiful. I loved how my name was printed on the bottles and on the direction booklet. I followed all the directions except one: to cleanse or condition three to four times per week. For those with coily hair (who don't rock wash-and-gos) you know washing too often can strip the much-needed moisture from your hair. Also, I would never make it to work on time. I did my normal routine washing once a week in the shower, followed by moisturizing with Uncle Funky's Daughter Extra Butter, and then styling with mousse.

After one month of using the products, I don't think Function of Beauty is right for me. My hair felt clean, the pineapple smelled amazing, and my twists still looked great. However, my hair did not feel moisturized.

Function of Beauty Facebook

Remi Rosmarin, Insider Picks reporter:

Hair type: Blonde (color treated), fine, wavy, medium-length

Products: eight-ounce shampoo in purple, nude peach scent; eight-ounce conditioner in purple, nude peach scent

Experience: I can never really get a read on my hair. It's frizzy and dry one day, oily the next. I usually alternate between a slew of hair-care products each week - my attempt at giving my hair everything it needs. I was excited to try Function of Beauty and try to slim down my hair-care routine.

Doing the hair quiz was quick and fun. I chose the following goals for my wavy and fine hair: lengthen, reduce brassiness, color protection, oil control, and volumize. If you choose reduce brassiness as one of your goals, you'll get Function of Beauty's purple shampoo. While I love Clairol's iteration, I had recently had a hair treatment that required I use sulfate-free shampoo, so I was happy to get this new sulfate-free brass banisher.

My favorite parts of Function of Beauty are the customization features. I love the light peachy scent, the cute purple colors, and the bottle which is sweetly labeled "Function of Remi". All of these aspects make washing my hair a little more fun. It doesn't hurt that the bottles look absolutely adorable in your shower.

In terms of how well the products are working, I've been using them for over a month and am still not really sure. To the touch, my hair feels very clean and soft, but I haven't noticed a real change in volume or how long it takes my hair to get greasy. I'm definitely satisfied with the products, but I haven't noticed enough of a difference to justify the price, which is double what I usually pay for shampoo and conditioner.

Function of Beauty Instagram

Mara Leighton, Insider Picks reporter:

Hair type: Brunette (color-treated), thick, wavy, long

Products: eight-ounce shampoo in purple, eucalyptus scent; 16-ounce conditioner in purple, eucalyptus scent

Experience: My hair is wavy, long, and verges on as dry and frizzy as grass in a drought on its worst days. Since sulfates can over-dry the hair (and humid summer weather is not the time to tempt such problems), I've been trying to find a sulfate-free formula that I really like - and Function of Beauty did the job.

The personalization test is a nice touch - I already knew my bottles wouldn't have a host of potentially bad ingredients, but a personalized formula meant I felt assured that they would actually have all the ingredients that I specifically needed in their stead (like those combating brassiness in color-treated hair, rebuilding strands, boosting shine, and taming frizz). I also loved the ability to choose a big bottle of conditioner and a smaller bottle of shampoo - for perhaps the first time ever, I won't run out of conditioner before shampoo.

In practice, the formula is really good. It smells fresh and clean (my preferred scents), and manages to make my hair feel clean, lightweight, and keep frizz to a minimum without dampening volume. I shower at night and let my hair air dry, and my waves seem to look more uniform, though not exactly glossy. I could still be using too much shampoo. Either way, I really love the effect and am fine supplementing with a hair mask in my routine.

And, while not as important as the formula, it doesn't hurt that the bottles look so nice in my bathroom. Even having the small personalization of "Function of Mara" on them makes the act of showering feel kind of like a treat.

Create your own personalized hair-care routine at Function of Beauty

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.