Gap is following J.Crew in abandoning its bridal business as weddings become more casual. Here's where you can buy affordable bridesmaid dresses now.

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• Gap Inc.-owned Weddington Way sent an email to customers on Monday confirming that it had wound down all operations.
• The store follows in the footsteps of J.Crew, which retreated from bridalwear in 2016 amid flagging sales.
• We put together a list of brands offering bridesmaid dresses that cost between $68 and $328.

Weddington Way has officially closed.

On Monday, the Gap-owned bridesmaid-dress retailer sent an email to customers confirming that it had wound down all operations besides its customer-service platform, which will be available for the next month.

Weddington Way sold bridesmaid dresses and bridal accessories online, in 13 US test stores, and in some Banana Republic stores. It sought to capitalize on the casualization of the bridalwear industry by offering ready-to-wear designs in regular sizes that didn't require alterations.

The company launched in 2011 and was acquired by Gap Inc. in 2016.

Weddington Way follows in the footsteps of one of its competitors, J.Crew, which retreated from bridalwear in 2016 amid flagging sales.

A spokesperson for Gap told Retail Dive in an email in April: "While the business is performing well, we determined that Weddington Way would take time to scale in an impactful way for Gap Inc."