Google Overtakes Apple As The World's Most Valuable Brand
Mike Nudelman/Business Insider
Google's brand value shot up 40 percent in a year to $158.84 billion (115 billion euros), Millward Brown said in its 2014 100 Top BrandZ report."Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer, the head of Millward Brown France.Advertisement
Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.
"All these activities send a very strong signal to consumers about the essence of Google," Tranzer said.Apple, which dominated the top position for three straight years, saw its brand value fall by 20 percent to $147.88 billion.
The top 10 of the 100 slots were dominated by US firms. IBM was in third place at $107.54 billion, a fall of 4 percent, followed by Microsoft at $90.19 billion -- a 29 percent rise.Fast food chain McDonald's ranked next at $85.71 billion, followed by Coca Cola ($80.68 billion), it said. China led in the insurance sector with Ping An valued at $12.4 billion and China Life ($12 billion).Advertisement
French luxury goods manufacturer Louis Vuitton ranked 30th overall but was the top luxury brand with a value of more than $25 billion.
Brand value is calculated on the basis of the firms' financial performance and their standing among consumers.Advertisement
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