Google is going local by grooming Indian content providers
- The Silicon Valley tech giant is looking to build whole online ecosystems around local content.
- Google executives from Search and
AdSensewill also be present at the event.
The Silicon Valley tech giant is hosting workshops across 15 cities in five Indian languages — Hindi, Bengali, Marathi, Tamil and Telugu — along with English.
Google has been very clear of its impetus on localization from the very beginning. During the Google I/O developers conference 2019, Google had multiple presentations and new features that allowed app developers to customise their apps for markets in different regions with different languages.
Essentially, the tech giant is looking to create ecosystems around local languages so that local content is more abundant online.
Building an ecosystem
In order to build an entirely localised ecosystem, Google’s aim isn’t just to help content creators get familiar with languages other than English online, but to also help them understand Google’s underlying principles.
The participants will have the opportunity to talk with people to actually work behind the scenes at Google on platforms like AdSense and Google Search.
The agenda also includes two workshops, in Mumbai and Bangalore, that are designated as ‘women only’.
Google CEO Sundar Pichai just said ‘NO’ to $58.1 million worth of shares
Google sunk $10 million in hopes of proving one of science’s most controversial experiments
Popular on BI
- EPFO invested Rs 27,105 crore in exchange trade funds in Apr-Oct: Labour Min
- Cocktails to prasads: What Indians wanted to cook and brew in 2023
- Kiara Advani to David Beckham, the most searched people in India in 2023
- Kashmir to Switzerland and more – India’s 10 most searched travel destinations in 2023
- Five common symptoms of Stomach Cancer