Greenpeace Has Declared War On Procter & Gamble And Its Ad Agencies
Over the past week, environmentalists have hung banners from P&G's corporate headquarters in Cincinnati, skewered one of the company's signature advertising campaigns, and infiltrated the lobby of Saatchi & Saatchi, an ad agency that does work for the consumer goods giant's Head & Shoulders shampoo brand.
The environmental group announced its issue with P&G on Feb. 26, when it released a report finding that the company has been purchasing palm oil, a natural ingredient used in soap products, from three producers that are clearing rainforest land in Malaysia and Indonesia to meet corporate demand. Greenpeace said this deforestation is destroying the natural habitat of orangutans and the endangered Sumatran tiger.
Greenpeace then launched its assault this past Tuesday, when nine activists snuck into P&G's corporate headquarters, ziplined across its buildings, and unfurled banners with slogans like "Head & Shoulders: Wipes out dandruff & rainforests."
The nine protestors have been charged with felony counts of burglary and vandalism.
Greenpeace also targeted Procter & Gamble's popular "Thank You, Mom" ad campaign, a touching tribute to the mothers who raise Olympic athletes made by the agency Wieden+Kennedy. Greenpeace's parody video says that while Procter & Gamble claims to honor moms, its use of palm oil from shady suppliers is leaving many orangutans orphaned.
Finally, Greenpeace activists set up entryways outside of Saatchi & Saatchi London, the ad agency that markets Head & Shoulders, and asked employees to choose between walking through the one marked "Protect Forests" and the one marked "Destroy Forests."
Procter & Gamble told USA Today that it is investigating Greenpeace's claims and has committed to using only sustainable palm oil by 2015.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market