Here are all the major publishers in Apple's new subscription service, Apple News+

The Wall Street Journal's inclusion in the Apple News app surprised some media observers who thought the Journal stood to lose a lot by being part of a bundle that at $10 a month is cheaper than the Journal's own subscriptions at $39 a month. The Journal could be betting that Apple News' users are different enough from its core audience that cannibalization won't be a problem, though.

Hearst publishes 25 US titles, including some of the biggest women's magazines (Cosmopolitan, Elle, Harper's Bazaar) and Esquire and Popular Mechanics.

Another participant in Apple News+ is Condé Nast, whose 16 US titles include the famed Vogue, Vanity Fair, and The New Yorker.

Meredith publishes more than 30 women's and lifestyle magazines, including People, Better Homes and Gardens, and Parents.

New York magazine is celebrated for its cultural and political coverage and iconic covers.

The Los Angeles Times joins The Wall Street Journal as a daily newspaper that's available on Apple News+.

Carly Zakin and Danielle Weisberg cofounded theSkimm, an email newsletter that's popular with millennial women.

The iconic music and culture magazine was co-founded by Jann Wenner.

National Geographic was used to demonstrate how Apple News+ will enable magazines to show animated covers in the app.