Here's how iOS 8 cost Twitter four million users
Twitter announced its Q4 2014 earnings on Thursday.
The company beat revenue and earnings per share estimates, but missed Wall Street's month active user (MAU) target.
Twitter reported 288 million MAUs vs. 295 million expected.
CFO Anthony Noto said the decline in users was due to Apple's rollout of iOS 8 in September.
"We lost approximately 4 million net users due to rollouts of iOS 8," said Noto.
Some Apple experts didn't understand Noto's explanation:
I'm confused: Twitter CFO said the company lost 4 million MAUs due to iOS 8 rollout. What?- Caitlin McGarry (@Caitlin_McGarry) February 5, 2015
In iOS 7, if you are logged into Twitter, the Shared Links section will automatically show you tweets from people on your connected Twitter accounts. iOS 8 made the process more manual, Twitter told us, and got rid of that automatic polling, so tweets weren't immediately up to date. You can also follow RSS feeds in the Shared Links section, which may have reduced the prominence of Twitter links there.
All in all, 4 million users is a drop in the bucket of Twitter's total 288 million users, but the company only missed user expectations by 7 million, so it's significant in that respect.
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