Here's How Your Last Name Could Affect Your Spending Habits
Along with being last in every alphabetically ordered process from kindergarten through senior year of high school, those with childhood last names at the end of the alphabet also may be more likely to feel urgency around their spending decisions.According to a study by business school professors Kurt A. Carlson and Jacqueline M. Conard, people who spent their childhoods at the end of the line are more prone to fall for promotional strategies such as limited-time offers. Carlson and Conard call this the "last name effect."
While the research doesn't provide clear reasoning for this behavior, Carlson theorized to Time that it has to do with control. "For years, simply because of your name, you've received inequitable treatment. So when you get to exercise control, you seize on opportunity." Those who have always been last in line may be worried that goods will run out before they get their chance to claim some.People with childhood last names near the beginning of the alphabet, however, are in no rush to buy.
Note that the researchers didn't find the same pattern with adult last names - it's the one that determined your place in the classroom that similarly defines your adult habits. You can see the researchers' methodology with a free download of their paper.
And that will be different for everyone, from Anderson to Wyman.
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