Here's the personality test Cambridge Analytica had millions of Facebook users take
- Reports published this weekend from The New York Times and The Observer revealed that personality-profiling company Cambridge Analytica harvested data from millions of users and potentially used it in the most recent US presidential election.
- The personality test that the company used gives users a score called their "OCEAN" score, referring to how it calculates their performance on a measure of Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism.
- The test is available for free online at the University of Cambridge Psychometrics Center and forms the basis of many existing psychological studies on happiness and longevity.
A personality-profiling company called Cambridge Analytica harvested personal data from millions of users and may have used that data to sway voters during the 2016 US presidential election, according to reports published this weekend from The New York Times and The Observer.
The company, which received $15 million from wealthy Republican donor Robert Mercer and was once run by Steve Bannon, was tasked by Bannon with identifying the personalities of US voters and potentially influencing how they behaved.
At the core of Cambridge Analytica's work is a simple personality test designed by Cambridge scientists that is available for free online and forms the basis of many existing psychological studies on happiness and longevity.
The test gives users a score called their "OCEAN" score, referring to how it calculates their performance on a measure of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.
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