Here's The Starbucks Map Of America
Morgan Stanley is out with its latest retail "Atlas" which shows the breakdown of various retailers by geography.
Here's the one for Starbucks:
Morgan Stanley
As you can see, Starbucks are absolutely everywhere. California has 2468. The state with the fewest is Vermont, which just has four.
To really get something out of the map, you should compare it to this "heat map" which shows the average retailer's breakdown by region.
Morgan Stanley
You can see that Starbucks is overrepresented in the Northwest, as 6% of its locations are in the region, compared to just 3% for the average retailer. That's not surprising, given that Starbucks was started in Seattle.
On the flipside, Starbucks is drastically under-represented in the Southeast (11% of its locations are in the region vs. 24% for the average retailer). Again, this is not all that surprising as the Southeast not a region you'd normally associate with yuppie coffee culture.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market