How India Shopped On Flipkart in 2016
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The country’s biggest e-tailer saw some very interesting trends brewing up when it comes to Indian consumers.
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Some of the interesting ones are:
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2)
3) The most popular categories in 2016 were Electronic accessories, mobiles, women clothing, men footwear and consumer electronics across all regions.
4) Top brands throughout the year were
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5) Books, mobile phones, saris are specific products that are a big hit amongst customers from across geographies.
6) Men emerged as the larger chunk of online shoppers in 2016; over 60% of Flipkart’s customers.
7) 25-34 year olds comprised the most active shoppers online and interestingly, 15% of shoppers on Flipkart, were from the 45+ years of age.
8)Sales of branded products across categories saw a sharp increase, as more of Tier 2 and Tier 3 Indian towns took to shopping online.
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