How O.J. Simpson's Car Chase Set Record Sales At Domino's Pizza
Reuters
The famous incident, which happened 20 years ago today, was also the busiest day Domino's Pizza ever had.
Thanks to captivated audiences' refusal to leave their televisions, Domino's would report record sales on June 17, 1994.
"We benefited from the fact that it was essentially 'dinner time' on the West Coast and late evening on the East Coast," Tim McIntyre, vice president of corporate communications for Domino's, told Business Insider.
"People were so enthralled by the bizarre nature of what was happening, they didn't want to miss a moment, so instead of going out to dinner or making dinner, many people ordered pizza," he said.
McIntyre said the event was as big as a Super Bowl Sunday, although he declined to provide sales figures from the day.
Jean-Marc Giboux | Getty Images
Domino's has doubled its retail locations since 1994, with more than 10,000 stores around the world.
But McIntyre said he does not attribute the success to any fame gained from the Simpson car chase.
"Other than our being mentioned in the media on every 10th anniversary of this odd event, it had no impact on our brand whatsoever," he said. "We're certainly not going to give O.J. Simpson any credit for the success we enjoy in our global brand today. It was a bizarre blip, and nothing more."
- I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- A case for investing in Government securities
- Top places to visit in Auli in 2024
- Sustainable Transportation Alternatives
- Why are so many elite coaches moving to Western countries?
- Global GDP to face a 19% decline by 2050 due to climate change, study projects