How To Make 40,000 People Use Your App In One Weekend
Two years ago,
South by Southwest (
In 2011, GroupMe won over the conference's 40,000+ attendees by offering free beer, free grilled cheese, and an
GroupMe is a group texting service that was acquired by Skype one year after it was founded for about $80 million.
We met up with co-founder Jared Hecht, who is back with his free grilled cheese stand at SXSW.
Here's his advice on launching an app and getting traction in just a few days, in a sea of early adopters.
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