HTC's newest phone is gorgeous, squeezable, and will have Amazon's Alexa assistant built in

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HTC U 11

Jeff Dunn/Business Insider

The HTC U 11.

HTC on Tuesday announced its latest high-end smartphone, the HTC U 11.

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The newest flagship from the Taiwanese phone maker doesn't come off like a groundbreaking upgrade from past HTC phones at first blush, but it does pack a host of little things worth noting.

I was able to spend a short time with the HTC U 11 prior to its launch on Tuesday. Here's a rundown of my initial impressions:

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