Huffington Post Now Makes $100s Of Millions Of Revenue, Putting Early Skeptics In Their Place

Advertisement

armstrong ignition

Business Insider

Global news site Huffington Post is now generating "hundreds of millions" of dollars of revenue, AOL CEO Tim Armstrong said at Business Insider's "IGNITION: Future of Digital" conference this afternoon.

Advertisement

Given the amount of skepticism directed at Huffpo in its early days - and at Armstrong when AOL bought Huffpo for $300 million in 2011 - this performance is sweet vindication.

(Armstrong reminded everyone how, when he announced the Huffpo deal, AOL stock instantly dropped.)

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

At recent digital media valuations, "hundreds of millions" of revenue would give Huffpo an impressive valuation.

Vox Media just closed a recent financing at close to a $400 million valuation, or about 7X this year's estimated revenue.

Advertisement

At even 6-times this year's revenue, revenue of, say, $200 million would Huffington Post worth north of $1 billion.

Huffington Post's US business is nicely profitable, Armstrong also said. Overall, the company is investing aggressively in international editions and is on its way to becoming a truly global news brand.

Disclosure: I run a digital media company, so I certainly wasn't unhappy to hear this!