I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar - these are the best and worst parts of the experience
Ben Gilbert/Business Insider
- Starting this month, Impossible Foods is finally offering its veggie-based version of ground beef in supermarkets.
- Impossible already has burgers at Burger King (the Impossible Whopper) and White Castle, as well as a variety of smaller restaurants. This is the first time people can buy the ingredients directly and make their own Impossible meals.
- On Wednesday, I made Impossible burgers for lunch and dinner - four in total between myself and my partner.
- The experience was familiar, of course, but distinctly different from what I'm used to with ground beef.
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Burgers, as we all know, are delicious - a near-perfect combination of fatty, salty meat with creamy cheese and fresh vegetables, all wrapped in a soft, crusty bun.In my mind, the ideal burger is something along the lines of what you'd find at Shake Shack or In-N-Out: A smashburger. Not the chain, but the concept - a relatively small, concise burger.Advertisement
It's that type of burger, or something along those lines, that I set out to make on Wednesday with the newly-available Impossible Burger "meat." The experience was both fascinating and familiar.
First and foremost: The raw version of Impossible's burger looks an awful lot like highly-processed ground beef.
Yes, you can eat Impossible's burger "meat" totally raw. Honestly, it tastes pretty good uncooked.Advertisement
But let's not kid ourselves: My goal was making burgers, not eating veggie tartare.
Impossible's burger cooks very much like a beef burger, which was shocking to me.Advertisement
Visually, the Impossible burger is stunningly close to the real thing.
But anyone paying close attention would quickly realize the difference: Impossible's burger doesn't taste like beef. It's close! But it's not beef.Advertisement
But just because it doesn't taste exactly like beef doesn't mean it's not delicious. Let me be clear: The Impossible Foods burgers I made were absolutely delicious.
Let's talk downsides: the smell, the sliminess, and the lack of true beef flavor.Advertisement
The biggest downside of all: the premium price.
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