Start with a belief in yourself
The foundation of anything you create is believing in yourself first.
Doubts will come up. They'll come up often.
Examine them, shift them and get back into a place of deep faith and belief as quickly as possible.
My branding strategy is this: I know myself, like myself, and believe in myself. I let this be reflected through my work. (That is some magnetic stuff, huh?)
Of course, you will have to take a lot of practical action steps over the years. But your number one focus should always be maintaining deep belief in the power of your work and commitment to getting it into the world.
I encourage you to answer this question each day, "Why is my work needed and powerful?" This is something you can do with a friend or in your journal.
Be the real you
One of the most important parts of creating a powerful online presence and brand is authenticity. People are attracted to truth. They want the real you. You may feel tempted to build your brand to be who you think people want you to be along the way. But a contrived version of yourself is essentially a watered down version of your natural greatness. The world needs the real you.
Social media followers, clients, and customers are savvy! They know when you're just doing it for the 'gram! And while likes and follows are a measure of success for some, I have created an online presence where people feel safe to buy from me. (To the tune of 18,000 transactions this year.)
Showing up online in an authentic and transparent way will build massive trust and loyalty that keeps your fans and followers around for the long haul and purchasing on repeat.
Blur the lines between work and life
People have a lot of silly ideas about what it takes to be successful in our lives and businesses.
One idea is that when must be somehow balanced between work and play, family time and productive time, happy hour, and an hour of cardio.
And it's all noise.
The truth: The more you allow the sections of your life to merge, the stronger your brand will be.
Once I allowed family time, friend time, work time, and play time to all bleed into each other, my life got easier and my brand got stronger.
It doesn't mean that I am required to document everything I do in real life, online. But it means I can document any of it that I want, as I choose.
The thing is: You are your brand. It's all your life. So any and every aspect can be part of your brand. (Whichever parts you want.)
This means I might do a little work from the spa, gym, or social setting when I want to do. I might include friends of family in my social media posts or sales emails. It means watching movies on a plane when some people may write emails. It means I might not work on a Wednesday and work all day on Saturday.
I recommend that you allow your life and business to flow together, so that there is nothing to separate or balance.
Because of my belief in myself, my work, and my ability to monetize my mind and my life, I have created a brand that impacts hundreds of thousands of women through my free and paid offers.
This has allowed me to create a thriving, multimillion-dollar global brand with both the impact and income to show for it.
